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Marketing Management 15th edition Phillip Kotler, Kevin Lane Keller Pearson Education 9781292092621 Филип Котлер: Управление маркетингом : For undergraduate ...
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Book details · ISBN-10. 0133856461 · ISBN-13. 978-0133856460 · Edition. 15th · Publisher. Pearson · Publication date. December 30, 2014 · Language. English.
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Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
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Comprehensive Marketing Management textbook (15th Edition) by Kotler & Keller. Covers marketing strategy, planning, and global marketing.
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Marketing Management Kotler & Keller - Chapter 1